Patient Awareness and Empowerment: Effective Strategy for Optimal Therapeutic Outcomes

  • Patient empowerment is the process through which people gain greater control over decisions and actions affecting their health.1
  • Encouraging patients to play a more active role in managing their health is important for improving clinical outcomes.1
Patient awareness is essentials

Requisite of Patient Awareness and Empowerment2,4,5

  • Patients are vulnerable due to their health status and lack of medical knowledge may create hindrances in effective management of the condition.
  • Patient's participation and empowerment can be beneficial for both, in the management of the disease, as well as to improve different aspects of health services.

Requisite of Patient Empowerment

Requisite of Patient Empowerment

Patient Education to Drive Patient Activation6

  • Clinicians must understand unique patient needs to select effective patient education strategies.
  • It is important to follow a series of steps before issuing patient education materials, to ensure that the strategies employed are useful for the individual patient.
Patient Education Strategies

Assess patient
health literacy

• Degree of
understanding basic
health information

• Helps to plan suitable
education strategy
and select apt
educational material

Utilize patient

• Low-cost, low-technology intervention

• Gateway to better communication, better understanding, and ultimately shared decision-making

Offer educational

• One-on-one teaching
• Demonstrations
• Printed materials
• Podcasts
• Audios &videos
• PowerPoint
• Posters or charts
• Models or props
• Group classes

Lean on health

• Health IT offers
patients convenience
• Easy assess on
patient's portal
• Digital solutions for
doctors and patients
• Patient health literacy
and effectiveness of

Key Success Factors for Patient Awareness5

  • Although larger patient engagement usually leads to better outcomes but the advent of healthcare information from internet, social media and other sources are misleading the patients posing several risks and challenges.
  • Thus, the design and implementation of reliable patient activation initiatives are extremely crucial to fulfill the real needs of patients and truly facilitate their lives.
Key Success Factors for Patient Awareness


Engaged patients feel empowered and motivated to take action, they stick to the treatment plan, take their medications and follow their provider’s recommendations. With patient awareness and empowerment strategies, clinicians can stimulate patients to incorporate healthy behaviors into their lives, manage their health condition, and improve their overall quality of life.

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